This is the concept project of social campaign "Nothing else matters".
The theme of the campaign is the problem of menstrual poverty in the world. Its main goal and assumptions are to broaden the awareness of society and sensitizing to perimenstrual issues by defining period poverty, showing its effects or presenting figures.
The logo refers to a word game. "Period" in English means menstruation, but it is also used in the context of ending a discussion/sentence. Period, end of story! Combined with the heaviest variant of the selected font and tagline "nothing else matters", the whole creates a strong message that seems almost indisputable.
In addition, the highlighted letter "P" enables the concept of the alternative sign which for many recipients may simply become an element resembling a whole word/name.
